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These ads are highlight targeted so that when you do attract someone in your target audience and they share your content, they are sharing it with other people you are targeting. You only have to pay for the first click, not the share, and the share is where you get the most value. Target your own Facebook page likes if you have enough to target. Only 16% of your fans will see your regular posts, so don’t expect the majority of your Facebook connections to find out about your book randomly on Facebook. You can try to boost your launch week posts with Facebook ads. Since publishers and authors are finding less and less value in scheduling actual live, in-person book tours , many authors have turned to virtual book tours as a substitute.
I won’t get into the logistics of how Reddit works and why it’s so popular. Just know that there are a lot of users. It’s big and people tell me it is addicting. Be generous with what you know. Share so much content that it feels like you’re giving away too much.
Ask for reviews from friends and influencers before the launch.
Join thousands of hosts renting their space for meetings, events, and photo shoots. This dress is perfect for the summer months to come. When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.
Unite with the mission of the author and buy additional resources. A fashion look from June 2015 featuring Antonio Berardi dresses, Yves Saint Laurent clutches and Kate Spade earrings. Browse and shop related looks.
Reader Interactions
As a part of your book launch planning, think of ways you can encourage people who have purchased your book to actually read it. Just because someone buys your book, it doesn’t mean they will read it. If they don’t read it, they won’t share it. If they don’t share it, other people won’t hear about it. Even if your goal isn’t to hit a bestsellers list, this tactic helps because the bonuses increase the number of sales from people who were on the fence about buying your book. It also provides your biggest fans with some additional bonuses that they deserve and would want to share with their friends and audiences.
Feed them information and hints about the book right in their inbox. Write and offer valuable content that meets a need and solves a problem, not just updates about your book and your “amazing” book tour. Read through the ideas below and take note of the ones you believe will have the greatest impact for your market and commit to doing these things as your minimum marketing attempts. You might even make a list titled something like, “At the very least, I will .
Schedule features on book promotion sites
In other words, they are trying out your writing before buying your book. I’m no expert, but I’m a teacher. I’m a teacher because I love to learn–and I can’t keep what I learn to myself whether it is about writing, entrepreneurship, spirituality, or motivation. Most of the book launch ideas I present to you below, I have either tried myself or seen to be effective in the last couple of years. Young author gift ideas, book launch gifts, first ...
Note that many of the ideas in the “Know” still also contribute to this Like & Trust stage. In fact, many of those tactics already assume that you have earned the trust of your potential book buyer because they are on your email list or visit your website. Send review copies to bloggers, editors, and media hosts to prepare book reviews for launch. You need to be everywhere during your book launch. The more audiences who will be exposed to you and your book the better.
More from The Writing Cooperative
The same goes with self-published authors. Please share your insights. A book launch is one of the most important steps in the publishing process. It’s a great chance to build publicity for the book while increasing the number of purchases and pre-orders on or around the release date. A good book launch can even push you onto the best-seller lists. Whether you’ve signed a deal with a major publishing company, or you’re self-publishing your own novel or memoir, consider one or more of these 12 creative book launch ideas.
My first book is meant for teachers and religious educators in churches and schools. The book is most effective when it is read and used by a community of people. If not, you will never have enough book launch ideas to make up for a poor book. Plus, Goodreads offers a number of ways to engage with readers using their platform, so consider looking into the possibilities especially if you are a fiction writer. This is a very new and exciting tactic that I’ve noticed a number of authors and celebrities use to promote their latest product or cause.
Some authors have gone so far as to formalize the tour as an event–something to follow as the launch days go on. Try a game or a quiz or maybe a drawing for small literary prizes like cool bookmarks, small journals, or gift cards to the local bookstore. The quiz could be literary in nature.
Point people to a book launch landing page that details all of your bonuses, incentives, extras, etc. Highlight relevant blog posts in the sidebar of your website. In the last few months, I’ve seen a lot of people trying out Google Hangouts, Livestream, Ustream, or Spreecast. These services provide the opportunity for a live event that doesn’t necessarily follow a presentation/webinar format and are great for Q & A.
Reviews are helpful, but an actual referral–someone suggesting your book to their friends–cannot be replaced. The people who share your book with others not only read your book and enjoyed it, they feel the urge to share it or even buy copies for their friends and colleagues. Another approach to take is to think about how the leaders of a group or organization can use your book to develop their staff or volunteers. Give these leaders all the tools you can think of to help accomplish their goals and the goals of the book. For example, you might create PDF handouts, PowerPoint slides, video lessons, a printable booklet, or mobile apps to equip leaders to use your book in a group setting.
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