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Don’t try to keep your expertise to yourself, Be generous and helpful with what you know. Or, be vulnerable and open about your life, your struggles, and your successes and failures. Openness is a certain kind of generosity that many bloggers who are now authors have perfected and mastered. We trust people who are honest and open with us. We trust people who fulfill their promises. This goes beyond simple credibility.
To get to where they want to go, there are rivers and canyons that they can’t cross without a bridge. They need a guide, they need some roads, and they need a bridge. Think hard about a holistic approach to your book launch whether you are with a publisher or on your own.
Encourage pre-orders of your book prior to the book launch.
Nonfunctional buttons at cuf... Write more books, but give you reader the opportunity to go deeper with you through an online course. We’ve never had a greater opportunity to do this than right now. Once people are signed up for the email list , they are automatically sent a link to get all the bonuses. You can set this up as a part of your email list signup process or as an autoresponder.
As a part of your book launch planning, think of ways you can encourage people who have purchased your book to actually read it. Just because someone buys your book, it doesn’t mean they will read it. If they don’t read it, they won’t share it. If they don’t share it, other people won’t hear about it. Even if your goal isn’t to hit a bestsellers list, this tactic helps because the bonuses increase the number of sales from people who were on the fence about buying your book. It also provides your biggest fans with some additional bonuses that they deserve and would want to share with their friends and audiences.
Book the perfect launch event venue.
Point people to a book launch landing page that details all of your bonuses, incentives, extras, etc. Highlight relevant blog posts in the sidebar of your website. In the last few months, I’ve seen a lot of people trying out Google Hangouts, Livestream, Ustream, or Spreecast. These services provide the opportunity for a live event that doesn’t necessarily follow a presentation/webinar format and are great for Q & A.
After people purchase the book, they forward the receipt to an email address of your choice (e.g. booktitlegmail.com or bonusesbookwebsite.com). Rather than an exact sample of your book, can you rewrite and paraphrase the message of your book into a shorter, inspirational teaser of the larger work? A manifesto is a “a written statement declaring publicly the intentions, motives, or views of its issuer” according to the Merriam-Webster Dictionary. Set up a Goodreads author account and optimize your author page. If you have the resources or the time, give it a shot.
Book Launch Strategy: The Book Marketing Journey
44 Book Signing Outfit Ideas Book Signing Style My Style from i.pinimg.com Check out our book launch selection for the very best in unique or custom,. And frankie bridge, 32, cut a sleek figure in a white outfit on thursday night as she arrived for her book grow launch in london. What to wear to a posh london book launch? Young author gift ideas, book launch gifts, first time author gifts, . My ideas and opinions is what makes outfit choices so easy now, . Dream book launch outfit and accessories.
What other bridges do they need to cross on their journey? Show them the path and build them the bridge. If your book would be a good fit for groups of people working towards a common goal, figure out who the leaders of these groups are and find out how to reach them. Make sure the description of your book and your book website or landing page copy reflects the relevance to these targeted groups. Reach out to the reviewers of similar or competing books. Ask for reviews from friends and influencers before the launch.
Host a book launch party or other book launch event. If you are a non-fiction writer, you are a teacher. Gone are the days when authors are only writers. They have bought into your mission, your message, your goals, and your vision, and they want you to take them to the next level. You’ve earned their trust and you can make an offer that won’t damage that trust. Here are some ways to get people to like you and your book and earn their trust during the book launch process.
A few months later, Josh Kaufman partnered with CreateLive at the time of his book launch for The First 20 Hours. Although the course was focused on his first book, The Personal MBA, there was bonus content related to his new book. You don’t have to do a course on your new book during your book launch to increase your reader’s ability to unite with you and your mission. If you have a Facebook page with a large enough group of people , you might consider creating an event around your book using your book and other offers as a giveaway prize. If you do decide to go with this strategy, make sure the contest relates directly with your book.
These men and women often have the relationships and contacts to get you in the door for an opportunity to be interviewed or featured in relevant media outlets. I fully admit I underestimated the impact of a press kit and publicity mailing. I thought my book would be too niche for certain shows that wanted me on right away. People won’t read your book if they never know it exists. Whether they are familiar with you and your work or not, you need to get your book’s title and cover in front of the people who will benefit from and enjoy reading it.
Reviews are helpful, but an actual referral–someone suggesting your book to their friends–cannot be replaced. The people who share your book with others not only read your book and enjoyed it, they feel the urge to share it or even buy copies for their friends and colleagues. Another approach to take is to think about how the leaders of a group or organization can use your book to develop their staff or volunteers. Give these leaders all the tools you can think of to help accomplish their goals and the goals of the book. For example, you might create PDF handouts, PowerPoint slides, video lessons, a printable booklet, or mobile apps to equip leaders to use your book in a group setting.
Don’t try to stop people from pre-ordering so you can time their purchases during launch week. Give them a call-to-action while you have their attention. As I was collecting and organizing all of these notes to keep in mind for future book launches, a much larger piece of work started to develop. The teacher in me couldn’t keep all of this stashed away in my Evernote account. I’m sharing these ideas in the hope that other authors will find them valuable and effective in launching their own books in this new digital publishing age. Sometimes reading a new book, especially non-fiction, can be daunting.
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